Put Your Clients First With These Clever Tips
If you’ve ever managed any business or worked as a freelancer, you’ll know just how important it is to keep clients happy.
To take your freelance business to the next level put your clients first and impress them.
It’s a surefire way to keep them coming back and guarantee continued business
How to Put Your Clients First and Impress Them
1.Listen to them
First of all, listen to them.
Don’t pretend to hear them and then present them with what you think they need.
Really listen to them.
If you can prove that you’ve paid attention, understand their point of view, and really want to help with the problem they’ve communicated, it will work in your favor.
It’s also sure to impress them, as many businesses simply push their own ideas on their clients and try to sell their own products.
If you receive an email, respond as soon as you can.
The same goes for voicemails, return their call in a timely manner.
If you’ve had a meeting, make the effort to follow up.
A business that is responsive and communicative is much easier to deal with than one that you constantly have to follow up.
3.Personalize your approach
Tailor your approach to each customer to show that you genuinely care.
Try to remember their name and previous conversations so you have something to talk about when you next speak.
If you can remember the names of their children, you are sure to get added points!
Taking a personalized approach will make a customer feel valued and is sure to impress.
4.Always keep your promises
If you tell someone you are going to do something, do it.
Keeping your promises will show that you respect the customer and value their business.
Failing to stay true to your word is one of the quickest ways to lose trust and weaken loyalty to your brand.
5.Exceed their expectations
If you really want to impress customers, go above and beyond.
Customer satisfaction is about expectation management.
To keep them happy, you need to at least meet their expectations.
To impress them, you need to exceed them. Beat deadlines, add value, and surprise them with new ideas.
Your extra investment will pay off in the long run.
There you have it - 5 ways to impress your customers. Start implementing these strategies to put your clients first today!
6 Steps for Establishing Exceptional Customer Service
Customer service even as a freelancer has a huge impact on the success (or failure) of your business.
Provide a good product or service and good customer service, and people will keep coming back.
Provide a good product with poor customer service, people will turn to your competitors.
These 6 steps will help you to establish exceptional customer service, helping you to retain customers and put your clients first.
1.Identify their need or problem
The focus should always be on the customer, including identification of their need or problem.
If you know what they are looking for or what problem they are facing, you can provide a solution that will satisfy and impress them.
2.Form a connection
Always aim to strike up a connection with each customer.
This demonstrates that you see them as an individual and have a genuine interest in meeting their needs. It will also make your brand more memorable, meaning your business will be front of mind if they need your services again.
3.Know your limits
While the aim is to keep customers happy, you are never going to please everyone.
There’s always going to be some boundaries that you can’t cross, even for the most disgruntled customer.
Know these limits and communicate them. If you are transparent with customers, they are likely to respect that even if they aren’t happy with your position.
4.Ensure every contact is a good one
You’ll often have more than one contact with a customer.
It is important that every experience they have with your brand is a good one. A single bad experience can outweigh a number of positive experiences and result in you losing a customer.
5.Always follow up
If you say you are going to do something, do it. Even if you haven’t made it clear that you will follow up, it is worth checking-in to show you truly care about the customer and want to make sure there is nothing else you can help them with.
6.Remember to thank them
This can go horribly wrong if done inauthentically, however a genuine thank you is a great way to end a conversation and show your appreciation.
Thank your customers for their business and let them know they are valued. After all, without customers, you don’t have a business.
Customer service can be a difficult aspect of business to perfect, but with these tips you’ll be well on your way to putting your clients first and providing exceptional customer service.
5 Creative Ideas that will help you to Wow your Clients
Modern business is all about finding ways to stand out from the crowd.
Good branding is an effective way to do this, but sometimes you need to do that little bit extra.
Here are five creative ideas that will help you to wow your clients.
1.Send handwritten notes with packages
Get personal by sending handwritten notes with packages.
It’s a great way to customize your appreciation and demonstrate that you genuinely care about the individual.
Customers will identify that you have taken the time out of your busy schedule to handwrite them a note and appreciate this.
It will also make them more likely to return to your company as they feel as though they have a genuine connection.
2.Give a customer a spontaneous upgrade
Get positive vibes out there by giving the occasional random upgrade to customers.
They will love the added bonus and you can be guaranteed that they will tell all of their friends.
It’s an effective way to build your brand reputation, but will also be an unforgettable action in the mind of your customer.
3.Have a customer appreciation day
Lock in a day where you appreciate all of your customers!
Seek feedback from them in terms of the way they would like to celebrate.
It might be a small gift or a discount, but something that shows your gratitude for their business.
You can even turn it into an annual event!
4.Donate to charity on their behalf
If your brand has a strong cause focus, or even if it doesn’t, donating to charity can be an effective way to demonstrate your caring side to customers.
They will like that their money is going to a good cause and you will create a reputation that is humanized, unlike big corporations which can seem cold and distant.
5.Provide additional value through resources
Think of ways where you can provide additional value in an unexpected place.
For instance, customers might come to you for a specific product but if you can provide resources on a broader topic, they will appreciate the added value.
While these ideas will help you to wow your customers, you can also get creative and think of your own!
The most important thing to remember is that your customers should be at the heart of everything you do, so if you get stuck on ways to celebrate them, seek their feedback to help put your clients first.
10 Tips for Improving Your Customer Service
Customer service is an important part of business.
If you don’t have customers, you don’t have a business so you want to make sure you keep them happy!
If you are looking to optimize your customer service, here are 10 tips that will you improve in this area.
1.Always remember your manners
Greet clients in a friendly manner and remember your manners.
You want to be polite and establish genuine connections, so greet them nicely, ask them how they are and always thank them for their business.
2.Make every customer feel valued
It doesn’t matter if somebody is a first time customer or a regular, a big spender or a somebody on a budget - every customer should be made to feel valued.
This will establish a good brand reputation and result in financial benefits in the long term.
3.Listen to customers
It is important to actually pay attention to your customers.
Listen to what they are saying and respond accordingly.
It will make them feel heard and appreciated.
4.Anticipate their needs
As you listen to them, identify their need or problem.
Then surprise them by presenting the perfect solution.
They’ll be very impressed.
5.Deliver on every promise
If you say you are going to do something, do it.
It’s simple, but very important.
Following through with commitments demonstrates care and reliability, while not doing so is a bad look.
Good customer service is all about managing expectations.
Meet them and your customers will be happy as they have received the thing they’d hoped for.
That being said, exceeding expectations is what will keep them coming back.
7.Apologize if something goes wrong
No business is perfect and sometimes things go wrong.
They might be your fault or outside of your control, but either way, if there is an error on the business side, always apologize.
While you want to keep your customers happy, there will come a time when there are boundaries you simply cannot cross.
Be transparent about this and make your customer aware of company policies so that they can understand the situation.
9.Make every experience a good one.
A customer is likely to have many points of contact with your brand.
Make every experience a good one so they have a good perspective of the brand.
It’s much easier to retain customers than land new ones so reward loyalty.
Give people a reason to keep coming back.
How to Put Your Clients First and Distinguish Yourself from Competitors
The business world is a competitive space, especially if you are operating in online markets.
Consumers have their pick of options for most products and services so you have to be doing something special to stand out from the crowd.
The good news is that it is possible to find your niche and score yourself a loyal customer base.
In fact, there are a number of ways to wow your customers and distinguish yourself from competitors.
Know what they need before they do
One of the most effective ways to impress your customers is to know what they need before they do.
With every interaction, pay close attention to their situation and what they are saying.
Identify their problem or need and present a solution. It might be through an initial sale or an upsell, but either way, they will be impressed with your attention and assistance.
Are you serious about distinguishing yourself from competitors?
It’s time to get creative and think of ways you can surprise your clients.
Sometimes the best way to do this is through spontaneous acts, like throwing a sample or a little extra service offering.
It doesn’t have to break the bank, but a small gesture show that you value their business and are willing to reward loyalty.
Show your appreciation
Showing appreciation can be done at a broader level as well.
Try to implement different actions into your standard business to ensure appreciation is consistently shown to all customers.
It might be thanking your customers with a social media post, offering a discount for every 100th appointment booked, or gifting a discount or a small present on birthdays.
Personalized notes also make a nice touch if you are sending out packages and will make people feel valued.
If you want to keep people coming back, reward them for loyalty.
Set up a loyalty program where they receive benefits for doing business with you or have special discounts for people on your email list.
Whatever it is, find a way to reward your customers who keep coming back. It takes much less effort to retain an existing customer than landing a new one, so you want to keep hold of these people!
Final Thoughts on Putting Clients First
There are many ways to put your clients first.
Try to implement a few of these at first and try other ones as time goes by.
Many markets are quite competitive, but with the right approach you can make sure that your brand stands out from the rest.
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